My business' blog would be supplemental to our other social media platforms. I would probably divide content into two or three categories for organization. I would consider using a category announcing new products and going into a little more detail than what could go into an Instagram post. A new products category would help with SEO and potentially expose more people to Prizmatic. Since I am trying to position Prizmatic as a lifestyle brand, I think including that as a category would be beneficial. Here, I would be able to share content that shows what some of the team is up to. Blogger would be a good platform to share videos and write ups of the skatebaord and surf team. Keeping a lifestyle section would make the blog a little more personal and draw connections with clients.
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https://csit155-sp19ecohen.blogspot.com/
https://csit155-sp19-adrianam.blogspot.com/
https://csit155-sp19-michellej.blogspot.com/
I think the lifestyle category will get your target customers to view your products. They will relate to what you post which will cause them to be interested in your company.
ReplyDeleteI like your thought process on your categories. A category dedicated to just the new products is so smart because it'll be easy for people to find that area to check out the new products!
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