Since I decided to choose Instagram as my main visual social media platform, I decided to compare other clothing brands' profiles on the app. One thing I noticed while doing my research in previous weeks is that all of these brands seem to post daily on Instagram.
Looking at @Volcom specifically; they generally post once a day, sometimes more and it is typically a product shot from their current line. They mix up the content every now and then with surfing/skating/snowboarding videos or models wearing their clothes. They push their hashtag "#TrueToThis" on every single one of their posts. Volcom has a large following on Instagram with over 1 million users, however, from the small sample of photos I looked at, their likes range from about 15k to 30k per post. They are also very active users of the story feature.
@Quiksilver posts more frequently with about 2 to 3 posts a day. Most of their content is action sports oriented with some product shots sprinkled in between. I noticed several of their posts don't have any direct relation to their product, they seem to feature beautiful shots of the ocean. Hashtags are used relatively sparingly throughout. Quiksilver has 2 million followers yet most of their posts get about 10k likes. Their surfing content seems to do very well with one video at about 50k views. Quiksilver is also a very active user of the story feature.
@RVCA seems to post about every other day. A little more than half of their content are product shots or models wearing their products. The other half of their content is a mix of skateboarding and surfing. Most of their recent posts uses the hashtags #RVCA and #BalanceOfOpposites. Their posts seem to promote their other Instagram pages dedicated to a specific sport such as @RVCAskate and @RVCAsurf which can be found in the biography of their profile. RVCA has roughtly 600k followers. They get between 2k and 8k likes for their posts, some of their videos reach upward of 14k views. RVCA has several featured stories on their profile but nothing currently on their page.
Finally, @Brixton posts about once a day. Brixton has a nice mix of product photos, updates on general skateboarding/surfing news and videos, and interesting lifestyle content. Every posts features the hashtags #brixton #brxtn with some other tags used sparingly. They have about 245k followers on the site with their posts earning between 6k and 1k likes while some of their skate videos reach 45k views. They seem to be actively using the story feature with several featured posts.
Overall, I learned other businesses using Instagram in this field post at least once a day. The biography on their profile is no longer than one sentence and kept relatively minimal. A link to their main web page is usually included on their profile as well as in their posts which feature products. Most companies hashtag once or twice in their posts but it's always directly related to their own unique company.
Looking at @Volcom specifically; they generally post once a day, sometimes more and it is typically a product shot from their current line. They mix up the content every now and then with surfing/skating/snowboarding videos or models wearing their clothes. They push their hashtag "#TrueToThis" on every single one of their posts. Volcom has a large following on Instagram with over 1 million users, however, from the small sample of photos I looked at, their likes range from about 15k to 30k per post. They are also very active users of the story feature.
@Quiksilver posts more frequently with about 2 to 3 posts a day. Most of their content is action sports oriented with some product shots sprinkled in between. I noticed several of their posts don't have any direct relation to their product, they seem to feature beautiful shots of the ocean. Hashtags are used relatively sparingly throughout. Quiksilver has 2 million followers yet most of their posts get about 10k likes. Their surfing content seems to do very well with one video at about 50k views. Quiksilver is also a very active user of the story feature.
@RVCA seems to post about every other day. A little more than half of their content are product shots or models wearing their products. The other half of their content is a mix of skateboarding and surfing. Most of their recent posts uses the hashtags #RVCA and #BalanceOfOpposites. Their posts seem to promote their other Instagram pages dedicated to a specific sport such as @RVCAskate and @RVCAsurf which can be found in the biography of their profile. RVCA has roughtly 600k followers. They get between 2k and 8k likes for their posts, some of their videos reach upward of 14k views. RVCA has several featured stories on their profile but nothing currently on their page.
Finally, @Brixton posts about once a day. Brixton has a nice mix of product photos, updates on general skateboarding/surfing news and videos, and interesting lifestyle content. Every posts features the hashtags #brixton #brxtn with some other tags used sparingly. They have about 245k followers on the site with their posts earning between 6k and 1k likes while some of their skate videos reach 45k views. They seem to be actively using the story feature with several featured posts.
Overall, I learned other businesses using Instagram in this field post at least once a day. The biography on their profile is no longer than one sentence and kept relatively minimal. A link to their main web page is usually included on their profile as well as in their posts which feature products. Most companies hashtag once or twice in their posts but it's always directly related to their own unique company.
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