For this assignment, I decided to compare Subway's target market with Hungry Bear's. Jumping from one website to the next, you can instantly tell that Subway has spent a lot of time and used a lot of resources working on the design and aesthetic of their website. This fits their claim that they have become the "largest string of sandwich shops in the world." On the Subway website, you can instantly tell they place an emphasis on fresh ingredients and healthy eating.
I think this is reinforced by the green color scheme and literal photos of wet tomatoes and spinach on the front page of their website. Phrases such as "fresh veggies" "quality food" and "smarter nutrition" can be found throughout the website in addition to a "nutrition" drop down menu at the top of every page. I believe their target market consists of individuals thirty and up who are willing to pay a little more for fresh and healthy ingredients.
Hungry Bear also specializes in sandwiches, however, their approach is a little different to Subway's. You can tell they put emphasis on the use of quality and fresh ingredients but don't necessarily push the idea of eating healthy onto their customers. Instead, their focus seems to be more on "deliciousness" and quality ingredients. In contrast to Subway's photos of vegetables, Hungry Bear includes close up photos of cheesy melts and subs with generously portioned deli meat on them on their homepage. Despite both of these companies selling essentially the same product; sandwiches, they are able to divide up their target markets differently. Subway nabs the sub eater who is health conscious while Hungry Bear's customers are looking for something tasty.
I think this is reinforced by the green color scheme and literal photos of wet tomatoes and spinach on the front page of their website. Phrases such as "fresh veggies" "quality food" and "smarter nutrition" can be found throughout the website in addition to a "nutrition" drop down menu at the top of every page. I believe their target market consists of individuals thirty and up who are willing to pay a little more for fresh and healthy ingredients.
Hungry Bear also specializes in sandwiches, however, their approach is a little different to Subway's. You can tell they put emphasis on the use of quality and fresh ingredients but don't necessarily push the idea of eating healthy onto their customers. Instead, their focus seems to be more on "deliciousness" and quality ingredients. In contrast to Subway's photos of vegetables, Hungry Bear includes close up photos of cheesy melts and subs with generously portioned deli meat on them on their homepage. Despite both of these companies selling essentially the same product; sandwiches, they are able to divide up their target markets differently. Subway nabs the sub eater who is health conscious while Hungry Bear's customers are looking for something tasty.
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