Our ideal target market for "Prizmatic" would be young adults who participate in action sports. To be more specific, we are looking at young men aged 14, up to adults aged 25. We plan to grow our brand starting from a local scale, so we will be targeting individuals from skate parks in within 50 miles from here.
Prizmatic's perfect customer would be an 18 year old who spends his free time skateboarding and lives a generally active lifestyle. At this age, there isn't much disposable income so we would have to keep that in mind as we set up our pricing and plan our marketing.
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